ugly customer - translation to italian
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ugly customer - translation to italian

BENEFITS A VENDOR PROMISES A CUSTOMER WILL IN RETURN PAYMENT OR OTHER VALUE-TRANSFER
Customer needs; Customer proposition

ugly customer      
brutto ceffo, brutto tipo
ugly duckling         
  • A pair of young [[swan]]s (or cygnets)
  • Disney's 1931 version
  • Disney's 1939 version
FAIRY TALE BY HANS CHRISTIAN ANDERSEN
Ugly Duckling; The ugly duckling; Ugly duckling; Ugly duck
brutto anatroccolo
The Ugly Duckling         
  • A pair of young [[swan]]s (or cygnets)
  • Disney's 1931 version
  • Disney's 1939 version
FAIRY TALE BY HANS CHRISTIAN ANDERSEN
Ugly Duckling; The ugly duckling; Ugly duckling; Ugly duck
brutto anatroccolo

Definition

ugly duckling
¦ noun a person who turns out to be beautiful or talented against all expectations.
Origin
from the title of one of Hans Christian Andersen's fairy tales, in which the 'ugly duckling' (actually a cygnet) becomes a swan.

Wikipedia

Customer value proposition

In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer).

Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other constituent groups such as employees, partners or suppliers. Similar to the unique selling proposition, it is a clearly defined statement that is designed to convince customers that one particular product or service will add more value or better solve a problem than others in its competitive set.